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PORTFOLIO

Explore my collection of content created for B2C and B2B clients in the Australian consumer service, photography, media and health industries. Click the images to explore more, and learn about my approach on the Services page.

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Website content B2B

Rob McClintock Counselling

  • Design & copywriting

  • SEO keywords, metadata, copy

  • Blog post writing

  • Image sourcing

  • Formatting & publishing

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Blog copywriting B2B/B2C

Marlee personality profile service

  • Copywriting for personality type assessment service with B2B and B2C clients

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Social media content B2C

Heartstory Photography

  • Social post copy & creation

  • Sheduling, publishing & analysis

  • Instagram & Facebook

  • Posts, carousels, stories, reels

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Podcast publishing B2B

When Harri Met Sally

  • Setting up podcast host

  • Profile & episode content

  • Publishing episodes

  • Scheduling & distributing

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Website content B2C

Momento Photo Books

  • Strategy & management

  • Creation inc sitemap & tech liaison

  • Copywriting, image + video sourcing

  • SEO inc keywords & metadata

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Website content B2B

Momento Pro

  • Strategy & management

  • Creation inc sitemap & tech liaison

  • Copywriting, image + video sourcing

  • SEO inc keywords & metadata

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Christmas campaign B2C

Momento Photo Books

  • Concept & scheduling

  • Photography & design briefs

  • Landing page, code creation, EDMs

  • Social posts, stories, reels & hashtags

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EDM content B2C

Momento Photo Books

  • 200+ Emails sent

  • 28% Ave Open Rate

  • 12% Ave Click Thru Rate

  • Strategy, planning & scheduling

  • Content creation & sourcing

  • Copywriting

  • Formatting & distribution

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EDM content B2B

Momento Pro

  • 150+ Newsletters sent

  • 31% Ave Open Rate

  • 13% Ave Click Thru Rate

  • Strategy, planning & scheduling

  • Content creation & sourcing

  • Copywriting

  • Formatting & distribution

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Email advertising B2C

National Geographic Australia

  • Customer education & inspiration

  • EDM strategy, planning & scheduling

  • Copywriting & image sourcing

  • Formatting & distribution 

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Self-publishing guide B2B + B2C

Momento Pro

  • Digital & print guide for photo book self publishers including checklists

  • Research & copy 

  • Design brief

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Blog content B2C

Momento Photo Book

  • Created 80+ blog posts (offline)

  • Strategy, planning, scheduling

  • Guest blog management

  • Concept, copy & content

  • Product photography

  • Formatting & publishing

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Blog content B2B

Momento Pro

  • Created 70+ blog posts

  • Strategy, planning, scheduling

  • Guest blog management

  • Concept, copy, content

  • Product photography

  • Formatting & publishing

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Online tutorials B2C

Momento Photo Books

  • Script & image sourcing

  • Recording

  • Editing 

  • Publishing

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Social media content B2C

Momento Photo Books

  • Instagram 2.9K posts, 3.8K followers

  • Facebook 11K followers

  • Strategy, planning & scheduling

  • Content creation & sourcing

  • Influencer collaborations

  • Allowing for a mix of genres, products, software tips, BTS & UGC

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Social media content B2B

Momento Pro

  • Instagram 3.5K posts,5.9K followers

  • Facebook 3.3K followers

  • Strategy, planning & scheduling

  • Content creation & sourcing

  • Influencer collaborations

  • Allowing for a mix of genres, products, software tips, BTS & UGC

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Influencer collaboration B2C

Momento x Bec Zacher Photography

  • Social posts, scheduling, analysis

  • Instagram & Facebook posts, stories, reels

  • EDM creation, copywriting, proofreading, image sourcing, publishing & distribution 

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Zoom presentations B2B + B2C

Momento Pro

  • Presenter

  • Slideshow presentation

  • Recording, editing, publishing

  • Related resources

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YouTube channel B2B

Momento Pro

  • Strategy, planning & scheduling

  • Script production & design brief
  • Publishing & metadata
  • Presenter & videographer
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Promotional collateral B2C

Kylie Strom OT

  • Promo card to promote OT service at a local trade show. I designed it as not only an information source, but an opportunity to  build rapport with families living with dementia .

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Logo design B2C

Rob McClintock Counselling

  • Design, colour palette, font selection

  • Brand Audit

  • Style Guide

  • Brand Glossary

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Print advertisement B2C

Momento Photo Books

  • Concept

  • Copywriting

  • Graphic design brief

  • Advertising booking & liaison

B2B content

CONTACT ME

Libby Jeffery

libby@virtuelle.biz

+61 404 420 504

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Virtuelle acknowledges Traditional Owners of Country throughout Australia and recognises their continuing connection to lands, waters and communities. We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders past, present and emerging.

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