Heartstory Photography is the most awarded family portrait photography studio in Australia, based in Canberra, ACT. I was hired on a short term contract to manage their Instagram and Facebook feeds. This included:

• Planning, scheduling and analysis

• Producing and curating images, video, text and other graphics

• Sourcing stories and files, repurposing existing content

• Hashtag set research

 

The content was a strategic mix of posts, carousels, stories and reels, presenting a variety of topics that would appeal to their different clients. Each frame was handpicked to ensure a visually pleasing, diverse yet consistent Instagram grid.