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HEARTSTORY PHOTOGRAPHY CONTENT
Heartstory Photography is the most awarded family portrait photography studio in Australia, based in Canberra, ACT. I was hired on a short term contract to manage their Instagram and Facebook feeds. This included:
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Planning, scheduling and analysis
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Producing and curating images, video, text and other graphics
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Sourcing stories and files, repurposing existing content
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Hashtag set research
The content was a strategic mix of posts, carousels, stories and reels, presenting a variety of topics that would appeal to their different clients. Each frame was handpicked to ensure a visually pleasing, diverse yet consistent Instagram grid.
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