MARKETING SERVICES
Think of me as your content marketing partner helping your business shine online, attracting and converting those clients you're looking for. Whether you need the full suite of services or just a few, I'm ready to help. Browse examples of my B2C and B2B work in my Portfolio.
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Marketing strategy
Every successful content program starts with strategy. Together we'll define or refine your brand voice and ideal audience, then map out the content journey that turns visitors into loyal customers. From content pillars to publication schedules, we'll create a framework that ensures every piece of content serves a purpose and moves you closer to your business goals.
Copywriting
If you're in need of professional, playful, or persuasive messaging for a B2C campaign, or some digestible, sophisticated text to build trust, leads and loyalty for B2B clients, I can deliver.
Every piece will ring true to your brand's voice, and be polished, proofread and formatted to meet your brief. We're talking authentic, thoughtfully written, SEO and GEO optimised copy that moves people to act - and in the age of AI search that's more important than ever.
SEO writing & auditing
I always take a human-first approach when writing copy. Focusing on words that are the perfect fit for your readers. But when it comes to websites, we want Google to love reading it too.
To get your site to the top of the search results, I can weave in the keywords you provide, and enhance the pages with best-practice SEO optimised formatting, but SEO kryptonite is only available from an SEO specialist who can review the site to identify the most valuable keywords and any technical issues holding it back. Luckily I have one ready to work their SEO magic for you.
Blog content
A blog post is my favourite kind of content to create because there's endless possibilities. Let me build you a library that educates and entertains with a mix of stories, insights, and real examples that show why you're the best at what you do. With some search engine optimisation, A/B testing, and performance analysis we'll ensure every post hits the spot.
I can work to a brief, or generate story ideas myself by exploring all your existing content and communications for the most valuable and adaptable stories.
Content audits
To ensure your marketing content delivers maximum impact, I'll analyse all your communication touchpoints, to uncover what content your customers actually want and which messages truly connect with them. This will give us solid data to create a strategic, balanced marketing plan and a firm foundation to guide all future content decisions.
Editing & proofreading
If you prefer to write your own content and already have drafts or completed text for your business and promotional materials, I can give them a professional polish to ensure consistent messaging and optimise them for your brand voice and target audience.
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I'll also check that the spelling, grammar, structure and flow of every piece is brand and goal-aligned, and make any tweaks to guarantee it fulfils your brief and inspires the expected action.
Website content
I create engaging content with heart to ensure that a business not only looks its best online, but to ensure that it most accurately reflects its brand personality, and says everything that a customer or client needs to know. From bios that inspire, to product descriptions that sell, and how-to guides that really help.
Whether you need content updated, fresh graphics, new landing pages or backlinks, I'll make sure everything is SEO-friendly, tested, and working like a charm. My aim is to see your bounce rates drop and conversion rates soar.
Email content
We all cringe when an email goes out but hardly gets opened. That's why l write, format, and distribute newsletters that customers actually want to read, and sales campaign EDMs that people act on. I'll source story ideas and visuals to suit your audience and objectives, or work to your Content Brief.
I also produce nurture email series that turn leads into clients, and customers into loyal fans. Each email send will be timed just right, and measured for success so you get engagement rates that make you smile.
Social media content
Social content is the biggest challenge. We've only got a millisecond to grab attention. I craft Posts, Stories and Reels for Instagram, Facebook and LinkedIn that make people pause, engage, and head to your website. Each bite-sized morsel builds connections with your community, and brings the right people to your website. You'll have a social feed with real business impact.
Sharing & storytelling to drive connection, conversion, & loyalty.
Digestible expertise builds trust, leads, loyalty, & leadership.
LET'S GET STARTED
If you like ​what you hear, drop me an email or give me a call to get things rolling. After a meet up on Zoom where we get to know each other and identify your needs, I'll audit your content to find the opportunities and gaps, then create an Action Plan. Every action will align beautifully with your audience’s interests, as well as your business objectives.
I'm all about simplicity, so the whole process will be straightforward, enjoyable and cost-effective.