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ABOUT LIBBY

I love how words and visuals bring stories to life, inspire emotions, deliver knowledge, and build community. This passion has fuelled three decades of content creation and marketing across Australia's media, tech and publishing industries - for both B2C and B2B audiences.  
 
I provide marketing expertise from strategy to publication, but my niche is copywriting, proofreading, and content for websites, email, blogs, social media and professional communications. My sweet spot? Crafting engaging, human-centred, digestible content that builds loyalty and converts. People love reading it, and Google does too!

To learn a little more about me and my love of colour, patterns, symmetry, organic structures, nature, water and creativity of any kind, head to my personal Instagram and Pinterest feeds.

I am also a wanderluster, dutiful yogini, narrative history junkie and 'beautiful films' buff!

 

MY EXPERIENCE

Virtuelle | Content Marketing Consultant

2024 – present
My boutique marketing consultancy offers a range of services from strategy and auditing to copywriting and digital storytelling, designed to be repurposed for websites, blogs, EDMs, social feeds, podcasts and other communication channels. Every piece of content is clear, compelling, brand-aligned, and SEO optimised to drive eyeballs and engagement.

  • Marketing strategy

  • Content audits & analysis

  • Branding & style guides

  • Copywriting & proofreading

  • Website content

  • Email content

  • Blog content

  • Social content

  • eLearning content

  • Podcast publishing

Momento Photo Books | Founder & Marketing Manager

2004 – close of business 2024
I'm proud to have co-built Australia's most respected photo book business. Over 20 years I wore many hats - General Manager, HR Manager, Production Coordinator, Marketing Manager and everything in between. My passion for communications and community drove me to create hundreds of web pages, blog posts, emails, social posts, and events. I led a marketing team whilst managing content from concept to creation, publication and analysis.

  • Communications & marketing

  • Partnerships & community

  • Australian Photobook Award founder

  • Website development & content

  • Led marketing teams

  • Photo book designer

  • Self-publishing mentor

  • Presenter

Bellemondo Media | Digital Media Consultant

2002 – 2003
My freelance business specialised in work for the creative media industry, including:

  • Public relations and marketing communications for industry events

  • Mentoring digital media producers

  • Research and project management for creative agencies

  • Editorial for Allen & Unwin’s Film Business: A Handbook for Producers guide

IPR Systems | OzAuthors Project Manager

2000 – 2001
IPR was an early innovator in digital rights management (DRM) and intellectual property (IP) metadata schema. OzAuthors was the pioneering project to apply the technology to self-published works by members of the Australian Society of Authors.

  • Website producer and content developer

  • Liaison between IPR, ASA, tech, web and design teams

  • Content manager and author liaison

  • Marketing, communications and events coordinator

OzEmail ISP | Website & Email Producer

1999 – 2000
Research, copywriting and publication of the Web Wonders website and newsletter that curated music, science, sport, and pop culture online destinations for customers to explore.


Australian Interactive Media Industry Association | Community Coordinator

1998
My volunteer work with AIMIA, the national body that represented digital media creators, turned into a role coordinating industry events, the national Award program, and member communications. I was also honoured to be elected the youngest NSW State President.


Pacific Advanced Media | Digital Production Manager

1994–1998
My work with these interactive multimedia pioneers involved managing the design team, media assets and copyright approvals for music CD ROMs. The highlight of my time with PAMS was collaborating on the Real Wild Child! 40 Years of Rock n Roll History CD ROM with the ABC, Triple J, Mushroom Records, Mushroom Pictures, and The Powerhouse Museum.

MY EDUCATION

Graduate Diploma in Media Arts & Production

2002 – 2004
UTS Sydney & Ryerson University, Toronto
Focus on film studies, interactive media, indigenous media
 

Bachelor of Arts in Communication

1992 – 1998
University of Technology Sydney
Focus on film, documentary, digital media, eLearning and public relations
 

Advanced Certificate in Business Management

1993
Metropolitan Business College
Winner of National Student Marketing Award – Australian Marketing Institute

CAREER HIGHLIGHTS

  • 2019 Premier Print Awards Best of Show, Momento Pro, USA

  • 2010 Founding member, Chippendale Creative Precinct (CCP), Sydney

  • 2003 Delegate, UN World Summit on the Information Society (WSIS), Geneva

  • 2001 Delegate, APEC Young Entrepreneurs Forum, China

  • 2000 Delegate, MILIA International Market for Publishing & Media, Cannes

CONTACT ME

Libby Jeffery

libby@virtuelle.biz

+61 404 420 504

  • Instagram
  • Facebook
  • LinkedIn

Virtuelle acknowledges Traditional Owners of Country throughout Australia and recognises their continuing connection to lands, waters and communities. We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders past, present and emerging.

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